Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg
When you find yourself spread thin across multiple services and client needs, it’s time to ask yourself—is niching down the right choice for your business?
Mike & Gaby Grinberg, dual founders of Proofpoint Marketing, join the podcast to talk about finding their niche in the face of the pandemic and how their business has flourished in the aftermath. They discuss the importance of building a strategic narrative around your core business beliefs, and how to use that narrative to drive both growth and client connection.
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What happens when 20+ agency experts answer our Fast Five questions live.
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What an agency founder recommends doing to clearly define and dominate your niche.
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How Heinz Marketing has used EOS to build and scale a nearly 15-year old agency.
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What one agency owner recommends to revive old deals without being spammy or salesy.
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How a veteran agency owner succesfully approached time tracking with her team.
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What one agency did to drive a results-oriented workplace and hit peak profit margins.
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What happened when an agency leader faced an upset client and his team was to blame.
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When layoffs are looming, how you should talk to your team and where to go to for support.
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How improving client retention starts even before the onboarding process is finished.
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How to balance your agency team's workload to benefit both their productivity and health.
